What attracts in boating in 10-15 years from now? What kind of products and services could be linked to the future of boating? These questions looked for answers in a Tekes-funded research project made by Western Finland Design Centre Muova. The project envisioned what boat industry products and services could be like in the future, 10-15 years from now.
Boating industry's future visioning
The project approached the boat and boating industry users from the users world. The most interesting phenomena to shape the boat field can be found in the market and the changing needs of users. Anticipating and satisfaction of the needs open up opportunities for new types of boating services and marine-related products. The project produced product visions of marine-related services and products, which expressed the key factors affecting the change in the future in terms of concrete products and services.
Muovas Wave project was a part of the project funded by Tekes, where the partners were the Turku University of Applied Sciences and the University of Vaasa, as well as a number of boat operators. Muovas sub-project was launched in April 2009 and lasted until the end of 2010.