Responsible Market Driven Design is a project by the Western Finland Design
Centre Muova, University of Vaasa and Umeå Institute of Design that aims to
create new educational collaboration. The project is funded by EU’s cross-border
cooperation programme Botnia-Atlantica, Regional Council of Ostrobothnia and
Umeå Institute of Design.
The objective of the project is to create common understanding and a plan for
action for cross-border education and development between Muova, Umeå Institute
of Design and University of Vaasa. The cooperation extends to the organisations’
personnel, students’ curriculum and regions’ industry and commerce.
Starting points for the project are the areas which have been stated as
important in regional strategies. The project pays attention to the partners’
special know-how and tries to find new possibilities for developing the region.
Today’s competitive educational market requires new plans for action that are
innovative, productive and give students competence for working life.
The objective for the educational part of the project is to create a model
for action between the organizations and educational situations. After
completing these objectives the intention is to create a new three-year
Botnia-Atlantica project, which includes projects from the regions’ industry and
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