Teema: Kestävä kehitys

Design for localization in India. Experiences and practices of nine Finnish SMEs.

The role and importance of the Base of the Pyramid markets are rising. Thus companies seeking for growth have to think how they can be competitive in these markets. Attention has to be paid especially to the localisation aspects in the product/service offering. Design Centre MUOVA studied the special features of the BoP market and the design approach to facilitate the localisation of nine SME’s product offering in Indian markets.

Katso julkaisu

SMEs on the way to India. Perspectives on the Internationalization of Finnish small and medium-sized companies to India.

In this study we describe how nine Finnish SMEs have undertaken their internationalization to India. It shows that Finnish SMEs have a variety of motives for operating in India and many competitive advantages that enable them to compete on Indian market. Moreover, the study illustrates the comprehensive preparation required before entering the market, what kind of challenges the SMEs have encountered and how they see that Finnish SMEs can make it on the Indian market.

Katso julkaisu

Systemic service design on voluntary water monitoring. A case study: Water ecosystem information as a source of under-centered services.

This publication presents the results of an explorative case study, focusing on studying, developing and testing methods for service design on a systemic level. Voluntary water quality monitoring was used an as empirical framework for the study. The case project built upon an academic conceptual design process where the research phase preceded conceptual design.

Katso julkaisu