Teema: Teolliset palvelut

This report describes the current level of service business, development goals and future prospects for digital service provision for companies in the Ostrobothnia region in Finland. This report summarizes the results from the company interviews and creates an overview to companies needs for developing their skills and practices.

The role and importance of service business has increased in last decades. Services offer possibilities for a competitive advantage but this require continuous service development in order to improve value creation of customers. Design Centre MUOVA studied the status of service business and service innovation and design in Finnish companies in a national survey. The study pointed out that companies need to tackle service innovation and business in a strategic manner including commitment to service business, proper resourcing, and suitable tools. Service-oriented companies succeed better in service innovation, which encourages other companies to harvest the potential of service business.