Peltonen, Sanna (2017) Changing roles. Role theoretical approach to customer involvement in industrial service development, The Design Journal, 20:sup1, S2605-S2615, DOI: 10.1080/14606925.2017.1352772
Lammi Miia & Pekkala Janne & Peltonen (2017). Uusiutuvan energian elämyksellinen demonstraatioympäristö. Loppuraportti.
This paper reports the results of a survey conducted by Design Centre Muova. In the survey two background questions formed the ground for the content. Firstly, the research team was interested in investigating how game companies, especially start -up companies integrate their potential customers in the branding and secondly, how the companies perceive the branding in their organization, what kind of issues are considered and how they evaluate their resources and capabilities.
The role and importance of the Base of the Pyramid markets are rising. Thus companies seeking for growth have to think how they can be competitive in these markets. Attention has to be paid especially to the localisation aspects in the product/service offering. Design Centre MUOVA studied the special features of the BoP market and the design approach to facilitate the localisation of nine SME’s product offering in Indian markets.
Pekkala, Janne & Minna Jakobsson (2015). The Design Approach to Developing Renewable Energy Systems in BoP markets. The International Journal of Design Management and Professional Practice, Vol. 9, Issue 3 September, 2015, pp.61-76.
Lammi, Miia & Janne Pekkala, Thileepan Paulraj, Minna Jakobsson, Erkki Hiltunen (2015). Initial phases of developing decentralized renewable energy systems in Base of Pyramid markets using design methods. Clean Electrical Power (ICCEP), 2015 International Conference, 16-18 June 2015, Taormina Italy
In this study we describe how nine Finnish SMEs have undertaken their internationalization to India. It shows that Finnish SMEs have a variety of motives for operating in India and many competitive advantages that enable them to compete on Indian market. Moreover, the study illustrates the comprehensive preparation required before entering the market, what kind of challenges the SMEs have encountered and how they see that Finnish SMEs can make it on the Indian market.
Niinimäki, Kirsi, Pekkala, Janne, Peltola, Sanna & Person, Oscar (2015) Stepping into the future with design. EAD2015 The Value of Design Research, European Academy of Design, 22-24 April, Paris France.
This publication presents the results of an explorative case study, focusing on studying, developing and testing methods for service design on a systemic level. Voluntary water quality monitoring was used an as empirical framework for the study. The case project built upon an academic conceptual design process where the research phase preceded conceptual design.
The role and importance of service business has increased in last decades. Services offer possibilities for a competitive advantage but this require continuous service development in order to improve value creation of customers. Design Centre MUOVA studied the status of service business and service innovation and design in Finnish companies in a national survey. The study pointed out that companies need to tackle service innovation and business in a strategic manner including commitment to service business, proper resourcing, and suitable tools. Service-oriented companies succeed better in service innovation, which encourages other companies to harvest the potential of service business.
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