Tyyppi: Muova Design Research

Service innovation in Finland. A national survey about service business and innovation in Finland 2011.

The role and importance of service business has increased in last decades. Services offer possibilities for a competitive advantage but this require continuous service development in order to improve value creation of customers. Design Centre MUOVA studied the status of service business and service innovation and design in Finnish companies in a national survey. The study pointed out that companies need to tackle service innovation and business in a strategic manner including commitment to service business, proper resourcing, and suitable tools. Service-oriented companies succeed better in service innovation, which encourages other companies to harvest the potential of service business.

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